Frequently Asked Questions
Is the BMW logo a spinning propeller?
No. This is a very common myth perpetuated by a 1929 advertisement. The blue and white quarters actually represent the colors of the Bavarian flag, inverted due to trademark laws at the time.
Why do so many logos use a circle?
The circle is the most practical shape for a badge mounting on a variety of surfaces. Symbolically, it represents the wheel, continuous motion, and global reach.
What is the oldest car logo still in use?
Peugeot claims the oldest continuously used emblem, with the lion trademark registered in 1858 (before they made cars). Ford's script has remained largely unchanged since 1907.
Why did hood ornaments disappear?
Primarily for safety reasons. In the 1960s and 70s, new pedestrian safety regulations made rigid, protruding metal mascots illegal in many jurisdictions, forcing a shift to flat grille badges or spring-loaded ornaments.
Why are brands flattening their logos now?
Flat, 2D vector graphics render much better on digital screens (infotainment systems, smartphone apps, smartwatches) than complex 3D skeuomorphic designs with faux shadows.
What does the word 'marque' mean?
In the automotive context, a marque refers to the brand name or model of a motor vehicle. It is derived from French, emphasizing the prestige of the manufacturer's mark.
How are classic badges manufactured?
Historically, they were die-cast in zinc or brass, chrome-plated, and hand-filled with colored glass enamel (cloisonné or champlevé) before being fired in a kiln.
Are auto logos copyrighted?
They are protected by trademark law, not copyright. Trademarks protect identifiers of source (logos, brand names) from being used by others in a way that causes consumer confusion.